Workshop+1

=Workshop 1: Becoming a Networked NGO & Digital Campaign Strategy=

Day 1
**What Do You Know about Social Media?**
 * Adapted from Day 4 World Café and What Does the Social Web Look Like?
 * Also check the World Café Notes


 * Visualization Exercise, World-Café–style: **
 * Possible question 1: What does social media look like to you?
 * Possible question 2: What promise does social media hold for you?

**Profile of a Networked NGO** Adapted from Day 2 in Beirut Country teams should design this session based on the learnings from Beth's days at the Beirut TOT.

**DAY 2** **Digital Campaigns** Adapted from Day 3 in Beirut Country teams should design the session based on the learning from Mary's days at the Beirut TOT.

**The Basics: Gmail** media type="youtube" key="ZRZQyXcj0mo" height="390" width="640"
 * DAY 3**

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 * An Overview of Social Media Tools**

Listening is the first step in adopting social media. Through listening we can find supporters and monitor the issues we care about. It's a lot like reading the newspaper everyday, talking to friends at work, or watching the news to know what's going on in our communities, local, regional, and global.
 * Listening**

Listening online is easy but requires a few new techniques and concepts, including:
 * Keywords
 * Google Alerts
 * RSS (Really Simple Syndication)
 * Listening Dashboard

What is listening? What does my NGO need to listen? What should my NGO be listening for? Examples: More listening notes for trainers.
 * Discussion**
 * Keywords about issues
 * NGO name
 * allies names and initiatives
 * adversaries' names and initiatives
 * identifying free agents and other potential partners (superusers, techies, etc.)


 * Exercise: Brainstorm Keywords Related to Your NGO**
 * Identify a strategic communication goal.
 * What do you need to reach this goal?
 * Write five words.
 * Make them more specific.
 * Try searching to see what you find.

Before giving the search presentation below, divide the participants into teams and have a little search contest to see who can find the answer the fastest and with the fewest results. You will need to define the search terms in English/Arabic and/or French.
 * Exercise: Scavenger Hunt**

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 * Presentation: Better Search & Arabic Search Tips**


 * Exercise: Setting Up a Google News Alert**

media type="custom" key="8572002" media type="custom" key="8572204" Show the videos above. Next have a blog or website with an RSS feed ready and demonstrate how to subscribe to the feed in Google Reader. HANDOUT: 10 Reasons to Use RSS
 * Exercise: Subscribing to an RSS Feed**

Demonstrate iGoogle to show how participants can set up a listening dashboard.
 * Exercise: Create a Listening Dashboard**
 * Handout: [|How to set up a monitoring dashboard] from SocialBrite.
 * View the trainer notes.


 * Assignment until the Next Workshop**
 * Keep listening and be prepared to report back on what you hear and who's saying it, as well as on any new connections you've made. Think about who your online audiences will be and how you can work with them and other strategies to reach offline audiences.
 * Sign up for the Online Learning Community and post a question or an answer

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