Day+4+Session+3+Notes

LISTENING NOTES Listening as a trainer/coach/adviser. After Beth's part in the 2nd day. We will use all the tools that was mentioned by Beth and make sure that it works culturally and technically in our context and teach these tools in the TOT, and refer to what Beth mentioned.

1. Who can tell me what listening is?
 * different issues, different levels of conversation
 * if there's something new
 * knowing what's happening online around your issue, your friends, your colleagues, your organization--your community
 * don't just focus on online, word of mouth and offline listening is also very important

2. Why should you be listening?
 * To know what's happening online, to have a database or a starting point for an issue or a campaign
 * To get to know your audience, supporter, networks
 * To start realize/observe patterns and building metrics, evaluation systems so that you can optimize your online work
 * To know general trends about civil society
 * To know what the government is doing online

3. How you will listen as a social media trainer?
 * Case studies
 * Tools
 * Backtype (comments)
 * RSS
 * Rowfeeder
 * Social Mention
 * Exportly (grabs comments from your Facebook)
 * Google alerts

4. So now, how will you as a trainer help convey this concept to a participant NGO? What are the things they should be listening to?
 * Keywords about issues
 * NGO name
 * allies names and initiatives
 * adversaries' names and initiatives
 * identifying free agents and other potential partners (superusers, techies, etc.)

EXERCISES Keywords
 * Come up with keywords for one point of the social media trainer triangle (preferably a weak point for you)
 * Come up with as many keywords about social media for social change in the Arab world or in your particular country as possible

Search Tips > [|Google search tips (arabic)]
 * quotation marks, =/-, file types, sites
 * Google search tips (from Google)
 * Google cheat sheet
 * delicious
 * Twitter search
 * hashtags.com
 * Technorati
 * Social Mention

My Google search presentation:

media type="custom" key="8572904"

Google News Alert
 * Set up for one or two or your keyword terms
 * Google Alert is one of the most efficient listening tools on the web, especially it included the Arabic language service lately, which make it very essential in the Arabic listening tools. To know how it works. Go to What's Google Alert? (15m teach them how to create a google alert)

Then, share some tools blogs to help keep up to date on changes in social media tools
 * Beth's Blog
 * Mashable
 * Read Write Web
 * TechCrunch
 * ArabCrunch
 * SocialBrite
 * Inside Facebook
 * Social Media Blog for Arab Web: A new blog to watch.
 * Other favorites?

RSS
 * Choose one of these websites/blogs and subscribe to the RSS feed

iGOOGLE DASHBOARD iGoogle as an alternative to RSS and as a listening dashboard We will help the participants on how to use iGoogle We'll take them through various steps to create a manageable presence. To read more about it go to iGoogle Wikipedia


 * We'll work with them on Igoogle. how it works. and how can everyone customize his own homepage (iGoogle). here the [|Steps of "iGoogle"]
 * Show Spot On PR's Netvibes page, as an example of a public listening dashboard

HANDOUT How to set up a monitoring dashboard from SocialBrite Handouts