Universe+of+Tools

Brainstorm Actions Associated with Online Engagement Doesn't replace offline or traditional media, but amplifies and/or connects it to your cause in the first place. Can also contextualize it.
 * Types of engagement with examples, asking our connectiosn to take action on our behalf or on the behalf of our causes
 * Sign a petition
 * Leave a comment
 * Retweet
 * Change of status
 * Sign up for email newsletter
 * Download a file
 * View something
 * Post something
 * Forward something
 * Send an email
 * Ask or post advice
 * Friend you
 * Join a group
 * Recommend you
 * Mention you
 * Schedule a meeting
 * Draw a map
 * Edit a document, with others
 * Link to someone

Augments engagement, coordination, and collaboration by people in an “interest/solidarity sphere” rather than simply in a geographically-bounded sphere.

You must be online, but be savvy about allocating resources if it's not a large share of your audience/supporters/connections that you're trying to reach or the quality of the conversation doesn't need to be deep.

Not access to the information that matters so much but the access to each other, to coordinate resources, curate information, and collaborate on action.