Workshop+2

=**Workshop 2: Planning a Strategic Online Presence**=

**Blogging Workshop: The Basics of Blogging (needs localization)**
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Also, see: help.blogger.com and Arabic help

**101 Guide to Usability & Image Optimization**
media type="custom" key="8572830" Find an image through search.creativecommons.org or take an image from your camera Resize it using...
 * Exercise: Resizing Images &** **Finding Images through Creative Commons and/or Flickr**

**Nine Questions to a Strategic Social Media Presence (needs translation)**
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Each country team should find local examples of successful uses of social media. (See examples from Lebanon.)
 * Examples from __**

Show one case study or example in front of the whole group, pointing out the major aspects of it, including what works and what doesn't. Then, divide into smaller groups and give each group a link to explore and evaluate according to the criteria in the presentation. Be sure to note:
 * Exercise: Analyzing Web Presences**
 * Goals
 * Audiences
 * Messages (hook, what you want them to do, promise)
 * Types of content

Distribute the presentation handout (needs translation) and ask NGOs to complete it based on what they think they need.

Content Planning
Revisit the messaging part of the online strategy handout (above) and have teams brainstorm the different types of content needed to create the hooks, complete the actions, and fulfill the promises.

Assignment

 * Complete your web strategy and content strategies with your team
 * Visit the Online Learning Community
 * Keep listening