Day+5

=Day 5=

Developing a Strategic Online Presence
(Presented by SMEXbeirut) Throughout the day, each team will work to turn their country blog into a strategic online presence, giving it a specific goal and target audience(s). The morning will unfold through a series of short exercises that participants can use as trainers and coaches. In the afternoon, they will begin the implementation process.

Participant Objectives

 * Understand the concept of an online presence for groups, NGOs, and campaigns
 * Get familiar with how users interact with the web so that they can advise on optimizing content and usability
 * Know what questions to ask when working with NGOs and techies in the process of creating or enhancing an online presence
 * Be able to get a client up and running on a basic blog, with some extensibility
 * Understand special issues related to working with the Arabic language on the web

Agenda

 * Check In (15 minutes)** Day 5 Check-In Notes

//Jessica// We will look at several examples of online presences, from simple to complex and discuss the key elements, as well as talk about what success looks like.
 * Session 1: What Is a Successful Strategic Online Presence? (30 minutes)** Day 5 Session 1 Notes
 * Objective: To encourage participants to think holistically about developing an integrated online presence, rather than just a website or blog, and to take participants through the strategic planning process in discrete steps that they can adapt to both training and coaching with their participant/client NGOs.

//SMEXbeirut Team// We will divide into three clinics, each of which addresses a tool from sign-up to advanced use: Facebook, Twitter, Blogging.
 * Session 2: Tools Clinics: Blogging, Twitter, and Facebook Groups/Pages (90 minutes)** @Clinic Notes
 * Objective: To enhance knowledge of specific tools while taking advantage of the expertise in the room.


 * Break (15 minutes)**

//Jessica// Teams will develop a goal, audience, and message for their online presence and then map out an implementation plan.
 * Session 3: Developing a Strategic Plan for Your Country Team's Online Presence (45 minutes)** Day 5 Session 4 Notes
 * Objective: To take the knowledge gained in the first two sessions and apply it to a typical online presence planning process.


 * Lunch (60 minutes)**

//Naeema// We will cover the basics of usability for English and Arabic, as well as provide a tutorial on image resizing and using Creative Commons to find images and other media licensed for free use.
 * Session 4: Usability & Images (45 minutes)** @Usability Notes
 * Objective: To reinforce thinking about context, especially as it relates to access to technology, language, and resources.

//SMEXbeirut Team// Country teams will have an hour to begin to implement their plans, with coaching from SMEXbeirut. They will present their works-in-progress and any plan alterations they made to the group.
 * Session 5: Implementing Your Plan (105 minutes)** @Implementing Your Plan Notes
 * Objective: To give participants a chance to improve their blogs without distraction.


 * Books Check Out (15 minutes)** Books Check-Out Notes