Workshop+4

=Digital Video & Advocacy= Video is without a doubt one of the most powerful tools on the web. We'll introduce participants to the Witness Video Advocacy Training Guide (and other materials) and use a short version to turn amateur videographer instincts into strategically created and distributed content.

Participant Objectives

 * Learn the various genres of advocacy video
 * Plan, shoot, edit, and post a short video
 * Learn how to market a video and integrate it into your campaigns
 * Understand human rights considerations when working with video
 * Know where to go for guides, tools, and resources


 * Other Notes & Materials**
 * Witness Before, During, and After Filming Videos
 * Witness Book: Video for Change (English)
 * Witness Book: Video for Change (Arabic)
 * Witness Book: Video for Change (French)
 * 10 Tactics Arabic DVD link (2.9gb)
 * [|10 Tactics Arabic Cards (low resolution) (8.9 mb)]
 * [|10 Tactics Arabic Cards (hi resolution) (49 mb)]

Day 1
We will watch Witness' video about using video for advocacy and watch and talk about good examples (and not-so good ones) of web-based advocacy videos, including several of those featured in 10 Tactics for Turning Information into Action.
 * Using Video for Advocacy**
 * Objective: To introduce the various genres of advocacy video and learn to look and evaluate advocacy videos for success.

We will present participants with a video brief that they will execute "doing it with others," from planning through distribution throughout the rest of the day. The brief will both outline and limit various decisions that need to be made when working with video for advocacy, as well as provide individual teams with the flexibility to choose different advocacy scenarios.
 * Video of the Day**
 * Objective: To model and experiment with the advocacy video-making process.

We will review the 5 Pillars of Video Advocacy and choose topics for the video participants will produce today.
 * 5 Pillars of Video Advocacy**
 * Objective: To familiarize participants with the 5 pillars as a touchstone for planning video advocacy and to use SMART thinking to come up with a topic for the day.


 * Break**

Teams will begin the video-making process, focusing on goals, messages, and audience, as well as learn the importance of assessing risks created by video advocacy and the need for informed consent.
 * Before Filming**
 * Objective: To familiarize participants with the advocacy video planning process.

Teams will assign roles, storyboard their videos, create a shotlist, and produce any non-video materials they need for filming. Then, they will shoot their videos.
 * Pre-Production & During Filming**
 * Objective: To pre-produce and shoot a short advocacy video.


 * Lunch**

Teams will edit their videos and publish them online with context. We'll also provide a short subtitling/captioning tutorial on dotsub.
 * Session 6: After Filming & Subtitling**
 * Objective: To learn how to edit video and to contextualize them, especially on the web. To present options for subtitling.

Teams will screen their videos and present their distribution plans.
 * Session 7: Distribution and Screening**
 * Objective: To share the day's work and develop an understanding of the importance of distribution and how to be imaginative when developing your distribution plan.


 * Check-Out**

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