Clinic+Notes

=Facebook= Why you shouldn't use a Facebook profile for your nonprofit/ngo = = = = = = =Twitter= Live-tweeting conferences = = = = = = =Blogging Clinic Notes=

**5 main reasons for blogging**

- It helps your website go up in search engine rankings - It gives your NGO a human voice, a unique personality that builds a community around your cause. - You can connect easier with people in social networking sites - Spreads the word easier, cheaper and more effectively than mainstream media. - Expand brand awareness.

**3 keys to success**

- Read - Write - Comment

**Writing tips**
 * Creating good blog post titles:
 *  Create controversy or debate.
 * Ask a question.
 *  Use powerful words: free, easy, stunning.
 *  Always think about your audience.

<span style="direction: ltr; display: block; font-family: Cambria,serif; font-size: 19px; line-height: 21px; margin: 0px; padding: 0px; text-align: left; unicode-bidi: embed;">**Who should be**
 * <span style="font-family: Cambria,serif; font-size: 19px; line-height: 21px;">People that truly understand your organization's mission, issues, and
 * <span style="font-family: Cambria,serif; font-size: 19px; line-height: 21px;">Guest bloggers: board members, allies, partners..

<span style="direction: ltr; display: block; font-family: Cambria,serif; font-size: 19px; line-height: 21px; margin: 0px; padding: 0px; text-align: left; unicode-bidi: embed;">**Length of posts:**
 * 400-650 words or less is a good framework. If it's longer, divide into a two-part post.

**questions and tips**
<span style="direction: ltr; display: block; margin: 0in 0in 10pt 0.5in; text-align: left; text-indent: -0.25in; unicode-bidi: embed;"> - <span style="font-family: Cambria,serif; font-size: 14pt; line-height: 115%;">The blog should have a clear objective. <span style="direction: ltr; display: block; margin: 0in 0in 10pt 0.5in; text-align: left; text-indent: -0.25in; unicode-bidi: embed;"> - <span style="font-family: Cambria,serif; font-size: 14pt; line-height: 115%;">What is your blog about? <span style="direction: ltr; display: block; margin: 0in 0in 10pt 0.5in; text-align: left; text-indent: -0.25in; unicode-bidi: embed;"> - <span style="font-family: Cambria,serif; font-size: 14pt; line-height: 115%;">Name that can everyone remember it. <span style="direction: ltr; display: block; margin: 0in 0in 10pt 0.5in; text-align: left; text-indent: -0.25in; unicode-bidi: embed;"> - <span style="font-family: Cambria,serif; font-size: 14pt; line-height: 115%;">Who is your audience? <span style="direction: ltr; display: block; margin: 0in 0in 10pt 0.5in; text-align: left; text-indent: -0.25in; unicode-bidi: embed;"> - <span style="font-family: Cambria,serif; font-size: 14pt; line-height: 115%;">Short and long term goals. <span style="direction: ltr; display: block; margin: 0in 0in 10pt 0.5in; text-align: left; text-indent: -0.25in; unicode-bidi: embed;"> - <span style="font-family: Cambria,serif; font-size: 14pt; line-height: 115%;">Successful blogs post consistently. <span style="direction: ltr; display: block; margin: 0in 0in 10pt 0.5in; text-align: left; text-indent: -0.25in; unicode-bidi: embed;"> - <span style="font-family: Cambria,serif; font-size: 14pt; line-height: 115%;">Social media on your blog (facebook, twitter, flickr, youtube..) <span style="direction: ltr; display: block; line-height: normal; margin-left: 0.5in; margin-right: 0in; text-align: left; text-indent: -0.25in; unicode-bidi: embed;"> - <span style="font-family: Cambria,serif; font-size: 14pt;">Identify the best person to write your blog <span style="direction: ltr; display: block; margin: 0in 0in 10pt 0.5in; text-align: left; text-indent: -0.25in; unicode-bidi: embed;"> - <span style="font-family: Cambria,serif; font-size: 14pt; line-height: 115%;">Keep it simple <span style="direction: ltr; display: block; margin: 0in 0in 10pt 0.5in; text-align: left; text-indent: -0.25in; unicode-bidi: embed;"> - <span style="font-family: Cambria,serif; font-size: 14pt; line-height: 115%;">Include images in every post. (sometime a video, presentation..) <span style="font-family: Cambria,serif; font-size: 19px; line-height: 21px;">- design your blog (layout, theme, header, colors..)- vocabularies for blogging (post, pages, tags, comments, title..) - <span style="font-family: Cambria,serif; font-size: 14pt; line-height: 115%;">Show yourself/ be real/ tell stories - <span style="font-family: Cambria,serif; font-size: 14pt; line-height: 115%;">Tips about blogging.