Thematic+Elements

=Thematic Elements=

Word Documents English [|thematic elements.docx] Arabic


 * Being A Networked Nonprofit:** Based on the ideas in the book, [|The Networked Nonprofit], the curriculum will provide content and exercises that help an NGO make the shift from working as a single, isolated organization to one that works in a networked way, both inside and outside of institutional walls. TOT participants will adapt these concepts, exercises, and frameworks to match their country and culture. The topics include: understanding how to assess organizational culture, understanding networks, listening, engaging and relationship building, simplicity, and transparency. Once a nonprofit understands the "being," they can formulate a social media strategy and implement small experiments that not only help them learn what works, but also help build their network. Using a try-it-and-fix-it approach, these small reiterative efforts enable the organization to scale its social media use within its organization and connect with peer organizations. This section of the curriculum will be created and delivered by [|Beth Kanter].


 * How Networked Nonprofits Use Social Media Effectively in Campaigns:** Once NGOs have embraced becoming a Networked Nonprofit, they are ready to deploy social media strategically as part of an integrated tool set in a campaign. The curriculum will present a strategic framework for digital campaigns.

Through interactive exercises, the curriculum will teach participants to identify and differentiate between longterm mission and the short-term goal of a campaign, to identify a target audience, craft messages and calls to action, identify best channels to transmit those messages, and methods for mobilizing supporters. The instructional materials will center around the case of a local Lebanese environmental advocacy organization, Beeatoona, a representative of which will be present at the training. Most important, participants will learn how to target their campaigns at multiple audiences, including journalists, funders, online communities, and youth. This segment will also include a focus on measurement and metrics for campaigns and a brief overview of why these tools are necessary for successful campaigning.

This section of the curriculum will be created and delivered by [|Mary Joyce].


 * Digital Media Skills and Training Approaches Workshops**: Networked Nonprofits are masters at using social media tools strategically and with impact in achieving their goals. The curriculum will provide interactive and engaging instruction on how to use a variety of tools. Each module will include an overview and examples of best practices, and participants will have ample time practice using the tools with a small action learning project that will contribute to the wiki. These face-to-face workshops will be taught in a series of hands-on, skills-based workshops that showcase mini-case studies, practical tips, and approaches to using the tools effectively.
 * **Workshop #1:** New Media Overview and Trainers Practicum
 * **Workshop #2:** Websites and Blogs
 * **Workshop #3:** Social Networks and Online Communities
 * **Workshop #4:** Digital Film and Activism
 * **Workshop #5:** Text Messaging and Civic Engagement


 * Online Resources:** The project wiki will include an online resource with links to tutorials and tools. The tutorials will cover use examples as appropriate for the following results:
 * **External Communication:** The integrated use of social media in external communications or campaigns.
 * **Internal Coordination:** The use of social media tools to support a campaign team or internal staff coordination.
 * **Training Delivery:** Integrating the use of social media into training delivery will not only enhance the skills of trainers, but also NGOs participating in the workshops.
 * **Personal Use Best Practices:** Because social media use impacts individual and personal use as well as organizational use, we will cover best practices in privacy and security.