Final+Workshop+III

=Workshop 3: Social Networks & Engagement Strategy=

Learning Objectives

 * Identify the logic behind engagement
 * Understand four tools for engagement [WHAT ARE THE FOUR TOOLS?]
 * Practice 1-2 tools for digital engagement

What Is Online Engagement and Why Is It Important?
NEED HANDOUT & CASE STUDIES OF ONLINE ENGAGEMENT (Refer to Facebook and Twitter guides below, as well as www.informationactivism.org) Exercise: Group discussion via Facebook chat, via new groups

What Are Some Common Engagement Tools?

 * Facebook[[file:DA-facebook-activism-AR.pdf]](2008, for FB groups, some content outdated) [[file:facebookpages-AR.pdf]](2008, for FB pages, some content outdated)
 * Facebook Channel Strategy Workbook, with the difference between Facebook Groups and Facebook Pages [[file:Channel-Strategy-FacebookQ.doc]]
 * Facebook Best Practices for Nonprofits [[file:FB-BestPrac-nonprofits.pdf]]
 * Twitter[[file:TwitterActivismAR.pdf]]
 * Twitter Channel Strategy Workbook[[file:Channel-Strategy-TwitterQ.doc]]

Divide into smaller groups to get practice on the tools and identify two coaches to help others and to answer more advanced questions. NEED PPTs to DEMONSTRATE EACH TOOL
 * Tools Clinics/Barcamp**

NEED A POWERPOINT TO WRAP-UP THE SESSION


 * OTHER MATERIALS**

Specifications of a good social media coach (from trainers) Oath of a Social Media Trainer (recommended for reference only)

Learning Objectives

 * To develop an engagement strategy for your NGO's online presence or digital campaign
 * To be able to design your online activity to cross over into offline action
 * Understand the principles for managing online communities

Developing an Engagement Strategy
Using your NGO or campaign blog and other accounts, develop a simple engagement strategy. NEED CASE STUDIES AND EXAMPLES OF GOOD PRACTICES OF E-COMMUNITIES NEED A HANDOUT FOR DEVELOPING AN ENGAGEMENT STRATEGY

Use the Crossposting guide as one resource for developing an engagement strategy, especially if it hasn't been used in Workshop 2.

Starting to Measure Engagement

 * A Beginner's Guide to Facebook Insights
 * Twittergrader.com
 * Klout.com

Designing Online Activity into Offline Action
Define the difference between online engagement and offline engagement and host a World Café session around designing an online/offline action plan and/or create an exercise with mix and match online engagement cards that help participants understand what each tool is well-suited for. WOULD NEED TO DEVELOP THE CARDS

What are Online Communities and How Do We Manage Them?
Build on open-ended questions from the World Café session by presenting examples of how to manage online communities and proposing methods, using the E-Mediat Online Learning Community and others as examples.

Assignment

 * Continue developing your engagement strategy with your team
 * Practice posting to social networks about your NGO to develop your credibility

NOTES: Template of a digital action plan Suggest activity for group work brainstorming